"Innovation" is the first driving force leading the development of enterprises in this rapidly developing era of knowledge economy. The prosperity and continuation of contemporary enterprises are inseparable from the strong boost of "innovation". More and more entrepreneurs with long-term development vision begin to take "innovation" as the top priority. Zhejiang EIDER WARMTH New Material Co., Ltd. (hereinafter referred to as EIDER WARMTH) is one of them. Recently,Shyouichi Hirakawa talked about the importance of "innovation" to the enterprise from three aspects: product innovation, service innovation and management innovation.

Product innovation -- the main cornerstone of enterprise development

EIDER WARMTH, which founded in May 2019, is a Sino Japanese joint venture integrating R & D, production,sales and service with "new material innovation" as the starting point. Under the guidance of unremitting product innovation concept, EIDER WARMTH has successfully cultivated a talent team with strong ability, reasonable structure and excellent quality, which has both "scientific and technological innovation" thinking and "independent R & D" ability. The enterprise has gradually moved from order oriented to product oriented sustainable product innovation and development.

Shyouichi Hirakawa said that product innovation is a solid foundation for the stable and long-term development of enterprises. At present,EIDER WARMTH has successfully developed an epoch-making filling "core" material - eiderwarmth bionic down (EW down). This "core" material with the reputation of "a bionic down for the future" is made of highly clean non biological hollow "core" yarn (32% + hollow degree), which is finely woven by using Japan\'s unique patented process production equipment and Technology (172 national priority patents have been obtained). Its unique hollow filament pile string structure, It reproduces the high-quality characteristics of "cold resistance, warmth preservation and mutual entanglement" of the top goose duck down in the extreme cold zone of Arctic Iceland to the greatest extent. At the same time, it has many advantages, such as warmth and ventilation, silky and soft, fluffy and fit, easy to wash and dry quickly, antibacterial and mite suppression, micro powder dust and low sensitization.

At the same time,EW adheres to total quality control, implements brand strategy, actively promotes the mechanism of innovation, creation and excellence, and always puts product quality and customer needs first. Therefore, edron has been favored and recognized by many consumers and manufacturers, and has a good reputation in domestic and foreign markets.

Service Innovation -- an observer of the market situation

No matter which enterprise or industry, quickly adapting to the rapid changes of the market and the needs of customers is the decisive factor for the future development of enterprises. Grasping and meeting the needs of the market and customers and creating value for customers can be called the key to victory. In this regard,Shyouichi Hirakawa also said that from the perspective of customers, timely understanding of market demand and innovative service concept are the main reasons why edrong stands out in the general environment.

Shyouichi Hirakawa believes that home textile products are just needed products at any time. There is no doubt that the competitiveness of China\'s textile industry is unmatched by other countries. First, the industrial chain is complete, the production efficiency is high, the products are new and the quality is excellent. As long as the enterprise continues to update the product R & D, nanny service customers and adapt to the market demand in advance, It will certainly occupy an invincible position in the global market.

Referring to the next response, Shyouichi Hirakawa said: at first, enterprises should make a reasonable layout of their product sales market and adopt indirect exports to reduce the impact of Sino US trade frictions on enterprises; At the same time, enterprises will further explore the markets of emerging countries such as Europe and huge domestic markets; In addition, we will continue to devote ourselves to the research and development of new materials to make products closer to consumers and enterprises more competitive.

Management Innovation -- the driving force for sound operation

Shyouichi Hirakawa said that the management innovation of the enterprise is what he has been doing since he took office. According to relevant policies and the actual situation of the enterprise, he unremittingly reformed the internal management mechanism and technological innovation of the enterprise, and fully implemented lean management, which injected strong vitality into the construction of an excellent enterprise. He believes that the development of enterprises is inseparable from the strong support of governments at all levels and industry associations, as well as the driving force brought by management innovation. Management innovation makes employees more energetic and innovative, and extends more possibilities in process innovation, equipment technical transformation, environmental protection and so on. In the next step, he will continue to promote management innovation from the following three aspects: first, the enterprise itself should improve its innovation ability, and enable all employees to comprehensively improve the quality of employees through the concept and method of comprehensive lean management, so as to promote the continuous improvement of production efficiency, product quality and enterprise benefit; Secondly, we should take science and technology as the innovation guide internally and promote the gradual application of digitization, networking and intelligence; Finally, we should strengthen the self-learning and awareness of senior leaders and middle managers, change the thinking mode and management concept, and drive the improvement of the overall leadership ability of the enterprise.

Today, the cultural concept of Zhejiang EIDER WARMTH has become the common aspiration of edron to build its character and reputation, supporting and promoting the healthy and steady development of the enterprise. EIDER WARMTH will not forget its original intention and fulfill its mission, strive to make the enterprise bigger and stronger, and strive to create new achievements and contributions for the industry and local governments while being responsible for employees, customers and society.

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