Father's love is a contract, in the name of love

At the end of 1970s, the pioneer of Japanese home textile market, Mr. Hirakawa Shangshi, was the first to introduce Chinese down products into Japanese market, and also one of the founders who participated in the formulation of the first generation down standards in Japan. Mr. Hirakawa's nearly 50 years of home textile promotion career has enabled countless Japanese consumers to recognize and accept Chinese down products. Unfortunately, this is not the case. His only son, Hirakawa Cheng, due to his innate allergic constitution, has no chance with Down biological products all his life. For decades, the entanglement of deep fatherly love and reality makes Mr. Hirakawa embark on a long road to develop alternative products... ...

After years of thinking and exploration, Mr. Hirakawa has finally formed and anchored the quality characteristics of "keeping warm, intertwining and not inflicting pain" like the top goose and duck down in the Arctic Icelandic frigid zone, as well as the healthy, clean and environment-friendly development concept, and put forward the fantastic idea of "fixing and connecting down" for the first time... ...

In the spring of 2004, Hirakawa Cheng, a returned student from abroad, resolutely joined his father's EW R & D team and became the chief technical development engineer of EW Japan laboratory. After thousands of repeated attempts, he finally broke through the technical bottleneck eight years later and became the first "bionic down like structure" - high school space The "filling core material" (≥ 32%) with filament strung down structure came out. Hirakawa and his son named this "core" material "eider warm bionic down"! to fulfill their wishes and never forget their original intention, they use this unique "core" material to finally make a "ideal quilt" and name it "love velvet"---

“Feel just right"! I hope this quilt full of love can bring a new sleep experience to more families.