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Interview with Shyouichi Hirakawa │ Research and development of EW velvet is to let everyone get comfortable sleep!

read:209Date:2020-10-11 20:26

 

When it comes to the R & D history of eider warmth down (hereinafter referred to as EW down),Shyouichi Hirakawa said with a smile: in fact, the original intention of developing this "down substitute" is just that as a father, he can\\\'t bear his child\\\'s lifelong absence from down products because of his allergy to down. At that time, he introduced down into the Japanese market. Down was well known from obscurity in the Japanese market. At that time, he was a fan of down, although he knew that down was not applicable to everyone. Until His beloved son Hirakawa Cheng was born, until he was told by the doctor that his child was allergic to down, until he searched for "down substitutes" but failed, then he shifted his eyes from the majority of the population to this small part of the population, it would be nice he thought that if he could develop a "down" suitable for this small part of the population! In this way, he embarked on the long and unremitting journey of developing "down substitutes"!

 

The meaning of sleep to life

 

Shyouichi Hirakawa frankly said that the reason why he is so dedicated to the research and development of this "down substitute" is because he understands that sleep is of great significance to life. Sleep determines people\\\'s quality of life and health level. As a necessary process of life, it is an important environment for the body to recover, integrate and consolidate memory, and an indispensable part of health.

 

Adequate sleep gives people a clear mind and vigorous energy. Good sleep can also eliminate systemic fatigue, repair digestive and respiratory functions, maintain the balance of human strength, improve the human endocrine system, promote the growth and self repair of various tissues of the body, enhance immune function and improve resistance to diseases.

 

The sleep time is insufficient or the quality is poor. After getting up, there are often fatigue, unconsciousness, headache, dizziness and other discomfort. If it lasts for a long time, it will directly affect the work and life, make people feel irritable and reduce work efficiency. More seriously, it will also have a great impact on human health. Insomnia can cause inattention, headache and memory loss; It can even cause the decline of autoimmune ability and induce tumor; Serious can also cause cardiovascular and cerebrovascular diseases, gastric ulcer, duodenal ulcer and other diseases.

 

In modern society, with the improvement of people\\\'s living standards and the enhancement of people\\\'s health awareness, sleep is more and more concerned by people. "High quality sleep" has gradually become a high-frequency word. So, how to get "high quality sleep"? A good quilt is indispensable!

 

The importance of quilt for sleep

 

Why is quilt so important? That is because the quilt is always close to us. What it gives us is not only warmth, comfort and health, but also inseparable from our daily life and work status. A good quilt can make us sleep soundly, maintain vigorous energy and vitality, work and live better, and make our life healthier and more meaningful. And the service life of the quilt is very long, which means that its impact on us is also far-reaching and lasting. Therefore, we will say that a good quilt is indispensable!

 

So,how do we find "a good quilt"? Shyouichi Hirakawa said that while ensuring the thermal insulation performance of the quilt, it is best not to put an excessive burden on the body. It is not advisable to cover several heavy quilts because of fear of cold, which will lead to poor blood circulation and the risk of inducing cerebrovascular disorders and heart disease. Even in cold areas, it is not recommended to use excessively heavy quilts, but should make appropriate use of indoor heating equipment.

 

EW down, from chasing down to surpassing down

 

Down quilt, as the most popular winter quilt,which is light and will not cause a sense of oppression to the human body. Due to the large content of internal air layer, it is also very warm. However, it has poor air permeability and close fitting, and is also prone to dust allergy. As a filling material, it has high requirements for fabrics. Generally, high-density fabric is used to make the quilt surface, but the quilt surface made of high-density fabric is prone to static electricity in winter.

 

EW down, after 40 years of research and development, which has finally realized from catching up with down to surpassing down. This EW down is based on Icelandic goose and duck down produced in extremely cold areas with excellent cold prevention and warmth preservation ability. It uses cutting-edge biological bionic technology to perfectly reproduce and restore the structural form of "adhesion and winding" of goose and duck down. It is a non biological filling "core" material that can not only have the natural characteristics of down and silk (fluffy, warm, soft and silky), but also overcome its unavoidable disadvantages (easy to drill down, easy to accumulate, easy to dust, allergy or smell). It is different from all traditional short fiber (biological and non biological) filling materials. It is a long down series and hollow yarn developed in Japan and pioneered in the world (+ 32%) pile ball structure has excellent technical qualities such as flexibility and elasticity, not easy to break, safety, health and environment-friendly. The quilt made of it has many advantages, such as warmth and ventilation, silky and soft, fluffy and fit, easy to wash and dry, antibacterial and mite suppression, micro dust and low sensitization, and the wrapping fabric is no longer limited.

 

Shyouichi Hirakawa said that in order to ensure product quality and global quality, EIDER WARMTH will always adhere to the three in one production principle of "Japanese patent + Japanese technology + Japanese patent", so as to ensure that each product is a fine Seiko product.

 

Remark: Eider warmth down  EW down  Sleep  Down substitute  Down

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